Success Stories > Alberta Environment: Active Transportation Makes SenseAt Alberta Environment, promoting active commuting is part of walking the talk. For years, the department has participated in Commuter Challenge. Commuter Challenge is a national initiative that challenges employees to leave the car at home and chalk up environmentally friendly kilometres. Leaving the car at home can also encourage people to do more physical activity. But Commuter Challenge occurs during Environment Week, a supremely hectic time for Alberta Environment staff. So the department has moved its Commuter Challenge to September, a time that meets staff rhythms. “In September, families are back from holidays, kids go back to school and the idea is for parents to ‘get back on the bus’ as well,” says Michelle Casorso, who has led previous Commuter Challenge efforts at Alberta Environment. Organizers hope to promote a change in habits while the days are still reasonably long and the weather is fairly mild. As Michelle says, “Timing is probably the most essential thing for us, and it’s a challenge because there’s only a short window before winter.” Alberta Environment in Brief Mandate: Manage the use of Alberta's diverse landscapes to sustain a healthy environment, a prosperous economy and strong communities. Success also depends on an effective team and a user-friendly system. Fortunately, Alberta Environment has an active Office Ecology team, a grassroots initiative aimed at making sure the department practises what it preaches. Office Ecology has team leaders in many offices who are happy to distribute Commuter Challenge information and collect kilometre tallies. Participants only need to report their commutes to a team leader at a nearby desk, who will funnel the numbers to the closest Office Ecology representative. “It’s a two-tiered process, which is a nice way to do it,” Michelle says. “The information comes from a person’s mouth rather than e-mails, and people know they have someone they can go to who knows what’s happening.” The federal government incentives for active transportation include tax credits for buying transit passes and for enrolling children under 16 in certain physical activity programs. By going it alone, Alberta Environment no longer has access to prizes offered through the national Commuter Challenge. But the department’s education group has partnered to fill that gap with incentives and prizes. “And of course you still get to brag about being top team in the department,” Michelle points out. To identify winners, the team created a system that awards the most points per kilometre to the most active forms of transportation. “People who walk or cycle or rollerblade tend to travel less far, so just adding up kilometres gives people who were busing a huge advantage,” Michelle says. “We were trying to even the keel a bit.” Management support for this and other healthy lifestyle initiatives is strong, thanks in part to a Deputy Minister and executive director who wholeheartedly champion such causes. Inter-branch rivalry can also spur participation. “It encourages and motivates employees to join in doing something fun for the office. And because green commuting is really something our department values, it also reinforces that perspective,” Michelle says. Staying Well at Alberta Environment: A Summary of Initiatives
“I love my learning account. I’ve used mine for karate and scuba diving lessons — I use it a lot.” Michelle Casorso, program evaluation analyst, Alberta Environment
|
||
Content
copyright Alberta Centre
for Active Living |