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ONE MORE TIME: HOW DO YOU MOTIVATE EMPLOYEES

FREDERICK HERZBERG

 

IT IS ONLY WHEN ONE HAS A GENERATOR OF ONE'S OWN THAT WE CAN TALK ABOUT MOTIVATION -- ONE WANTS TO DO IT

THE FACTORS INVOLVED IN PRODUCING JOB SATISFACTION AND MOTIVATION ARE SEPARATE AND DISTINCT FROM THE FACTORS THAT LEAD TO JOB DISSATISFACTION

THE OPPOSITE OF JOB SATISFACTION IS NOT JOB DISSATISFACTION BUT, RATHER, NO JOB SATISFACTION; AND SIMILARLY, THE OPPOSITE OF JOB DISSATISFACTION IS NOT JOB SATISFACTION, BUT NO JOB DISSATISFACTION 

HYGIENE (ENVIRONMENTAL; EXTRINSIC) FACTORS -- THE BUILT-IN DRIVES TO AVOID PAIN FROM THE ENVIRONMENT.  HYGIENE FACTORS ARE THE PRIMARY CAUSE OF UNHAPPINESS ON THE JOB

MOTIVATORS (INTRINSIC) FACTORS -- THE SET OF NEEDS THAT ARE RELATED TO THAT UNIQUE HUMAN CHARACTERISTICS, THE ABILITY TO ACHIEVE AND, THROUGH ACHIEVEMENT, TO EXPERIENCE PSYCHOLOGICAL GROWTH

THE STIMULI FOR THE GROWTH NEEDS ARE TASKS THAT INDUCE GROWTH; IN AN INDUSTRIAL SETTING, THEY ARE EMBODIED IN THE JOB CONTENT.  CONVERSELY, THE STIMULI INDUCING PAIN-AVOIDANCE BEHAVIOR ARE FOUND IN THE JOB ENVIRONMENT.

A SENSE OF PARTICIPATION WILL RESULT ONLY IN SHORT-TERM MOVEMENT. THEREFORE, MOVEMENT SHOULD BE CONTINUOUSLY BE REINFORCE

MOVEMENT IS A FUNCTION OF FEAR OF PUNISHMENT OR FAILURE TO GET EXTRINSIC REWARDS

MOTIVATION IS A FUNCTION OF GROWTH FROM GETTING INTRINSIC REWARDS OUT OF INTERESTING AND CHALLENGING WORK



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