VISION is the WHAT? - the picture of the future we seek to create for the organization

MISSION/PURPOSE is the WHY and HOW - the organization answer to the questions: "Why do we exist?" "How will get there (to the future described in the vision statment)?"

To attract excellent students into business study at both undergraduate and graduate levels; To provide excellent teaching, including one internationally renowned program at the MBA level To achieve international recognition for research To communicate and collaborate with the business community, our alumni, our government and our University (Alberta School of Business)

CORE VALUES answer the question: "How do we want to act, consistent with our mission, toward achieving our vision?"

Relevant Questions

How do we develop a vision?

How do we enroll others?

How do we achieve consensus?

How can we turn our governing ideas into a driving/energizing force?