School of Business
University of Alberta
are interconnected webs of basic assumptions about how the organization
should be run both economically and socially, and about roles assigned to
Because of their systematic character, paradigms exert a
powerful inertial influence over the collectivities governed by them.
Paradigms are generalized cognitive structures, or frameworks, that people
use to impose structures on and impart meanings to particular events.
Paradigms are self inflicted rules or regulations that set an emotional
and cognitive boundary to our thinking and abilities to be creative.