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QUALITY-HOSTILE ASSUMPTIONS

Robert E. Cole. 1998. "Learning from the Quality Movement: What Did and Didn't Happen and Why?" California Management Review, Vol. 4, 1: 43-73.

FACTOR ILLUSTRATIVE ASSUMPTIONS
Corporate Purpose Make money - to produce short-term shareholder return

● Our key audience is the financial markets and in particular the analysts

Customers ● We are smarter than our customers; we know what they really need

● Quality is not a major factor for our customers

Performance ● It costs more to produce a high-quality product and we will not recover the cost

● Strategic success comes from large, one-time innovative leaps rather than from continuous improvement (punctuated equilibrium approach; re-engineering)

The cost of additional increments of quality would eventually exceed the benefits (the law of diminishing returns)

People Managers are paid to make decisions; workers are paid to do, not to think

● We do not trust our workers

The job of senior management is strategy; not quality improvement and implementation

Problem Solving and Improvement ● To err is human; perfection is unattainable and an unrealistic goal

● Quality improvement can be delegated; it is something that the top can tell the middle to do to the bottom

● Celebrate success and shun failures; there is not much to learn by dwelling on mistakes

If it ain't broke, don't fix it

Organization ● Functional loyalties take precedence over other loyalties

An emphasis on systems is counterproductive

Other (mine)

● Workers want one thing from work - money

● Workers are lazy; they want an easy job, and to "game the system"

● Management is about command and control

Power is a zero-sum entity









 





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