Paradigms

Yonatan Reshef
School of Business
University of Alberta
Edmonton, Alberta

Paradigms are interconnected webs of basic assumptions about how the organization should be run both economically and socially, and about roles assigned to each party. 

Because of their systematic character, paradigms exert a powerful inertial influence over the collectivities governed by them.

Paradigms are generalized cognitive structures, or frameworks, that people use to impose structures on and impart meanings to particular events.

Paradigms are self inflicted rules or regulations that set an emotional and cognitive boundary to our thinking and abilities to be creative.

In summary, paradigms are mental models, or filters of information, that condition our behaviors and institutionalize them.  As a result, our behaviors are often taken for granted, and we hardly ever explore their sources. They are hard to change because we don't recognize the assumptions which underlie them.  In other words, we are prisoners of existing values, norms, and practices that strongly condition our search to understanding new problems -- such as quality -- and their solutions. As a result, when we encounter a quality problem, initially, we tend to respond at the tactical level.  For example, if students complain about a course, the professor is likely to dismiss the complaint, or change the readings/assignments/marking scheme.  However, it is possible that the teaching approach (strategy) is the problem.  But the change of a well-established teaching approach, requires a thorough examination of the assumptions underlying it and a will to change them.  And how can someone change something of which s/he is not aware?

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