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Deming's 14 Points

(Nabil Tamini, Mark Gershon & Sreven C. Currall
Quality Management Journal, Spring, 1995: 41-2)


Point


Aguayo

Deming

Gabor

Gitlow

Walton



Reshef

1. Creating constancy of purpose

Investing in ideas and technologies Allocating resources for long-term planning and education. Improving the design of products and services. Evaluating the future needs of customers. Committing to long-term strategies. Establishing a mission statement. Encouraging continuous  innovation and product improvement. Allocating resources to research, education, and continuous improvement.

QI is a race without a
finish line.

2. Adopting the new philosophy

Changing the managerial philosophy of the company. New transformation of top management. Adopting quality as the new philosophy. Altering the corporate structure. Top management's commitment to quality. A thought revolution;
from managers to
leaders.

3. Ceasing reliance on mass inspection

Ceasing reliance on mass inspection to improve quality. Relying on mass inspection is ineffective and costly. Using statistical control techniques is more effective. Ceasing dependence on mass inspection. Relying on statistical evidence of quality. Building quality into the product or service.

Design quality into the
production process, and rely on SPC.

4. Ending the practice of awarding business based on price alone

Involving suppliers in the product development process. Establishing long-term relationships with suppliers. Working toward single suppliers. Establishing close relationship with suppliers. Encouraging long-term, single-source relationships between buyers and vendors. Developing long-term relationship of loyalty with single vendors.
Select a few suppliers and establish long-term
relationship with them.

5. Improving constantly the system of production or service

Continually improving the process. Understanding customers' needs. Constantly defining and redefining the consumers' wishes. Reducing the difference between customers' needs and process performance. Assessing competitors to improve the product or service.
Continuous process
improvement to satisfy, and exceed, customer expectations.

6. Instituting training

Training employees in quality-related matters. Training employees in quality-related matters. Training employees in recognizing when a system is out of control. Training employees in how to perform their jobs. Training employees in understanding the product or service. Training all employees in control charts and in the significance of variation.
Provide workers with the
skills they need to control what they do and improve quality.

7. Instituting leadership

Recognizing how to help those who are in need of training. Helping employees without passing judgment. Empowering supervisors to improve working conditions (see p. 248). Transforming the role of a supervisor from a cop to a coach. Understanding how the role of employees fits the aim of the organization. Creating trust among employees. Helping employees on the job.
Control vs. culture building.
Managers should help
their employees develop
to their full potential.

8. Driving out fear

Eliminating fear of losing one's job. Empowering employees to express new ideas and to ask questions. Reporting working conditions that interfere with quality. Providing job security. Calling attention to conditions that interfere with quality. Providing job security. Avoid external
and enhance internal
commitment.  From survival to empowerment.

9. Breaking down barriers among departments

Teaming in research, design, sales, and production. Teaming in research, design, purchasing, and sales. Cooperating on common objectives. Pursuing the firm's unifying goals. Teaming to solve problems.
Establish cross-functional
teams; enable cooperation across departments.

10. Eliminating slogans and targets

Poor quality originates from the system, not the workforce. Removing obstacles is management's responsibility. Managing by numbers focuses on the end goal rather than the process. The system and its variation are top management's responsibility. Slogans fail to provide the means to meet goals.
Slogans are goals
without implementation.
They breed cynicism.

11. Eliminating numerical quotas

Workers are unable to produce beyond the system's capability. A goal beyond the capability of the system cannot be reached. Workers should not be subjected to quotas because they can work only as well as the system permits. Work standards should consider both quality and quantity. Defining the limits of the job rather than assigning arbitrary quotas. Numeriacl goals are
not process improvement.
They may establish
"a ceiling of mediocrity."
Workers are saddled by the system.

12. Removing barriers to pride in workmanship

Providing clear goals and objectives. Eliminating pressure for short-term results. Providing adequate documentation on how to do the job. Eliminating merit ratings. Eliminating merit and annual ratings. Eliminating annual or merit ratings. Providing adequate supervision and training. Providing workers with the proper equipment and supplies. Eliminate MBO.
Make sure no one has to promote a bad product, policy, or decision.

13. Instituting education and self-improvement

Providing resources to develop employees' skills for future needs. Providing training that is directed toward long-term needs. Instituting a program of education and self-improvement Encouraging education in team building and conflict resolution, and consensus in decision making. Encouraging training in skills that are not directly related to specific tasks.
Provide workers with
opportunites for self
growth through life-
long learning.

14. Taking action to accomplish the transformation

Hiring trained consultants to help in the transformation process. Executing plans aimed at improving quality. Making the improvement policy plans visible to all employees. Helping employees understand the company's mission. Seeking the expertise of quality consultants. Educating employees about the importance of quality.
Do not get bogged down
by over-thinking
and over-planning.

REFERENCES

  1. Aguayo, R. 1990. Dr Deming: The American Who Taught the Japanese Quality. New York: Simon and Scuster.
  2. Deming, W.E. 1986. Out of the Crisis. Cambridge, MASS.: MIT Center for Advanced Engineering Study.
  3. Gabor, A. 1990. The Man Who Discovered Quality. New York: Times Books.
  4. Gitlow, H. 1990. Planning for Quality, Productivity, and Competitive Position. Homewood, ILL.: Dow Jones-Irwin.
  5. Walton, M. 1986. The Deming Management Method. New York: Putnam.


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