Visual Imagery & Propositions

 

Learning Outcomes

1. What is the basis of the analog coding approach to imagery? Describe the evidence to support this view.

2. What is the basis of the propositional coding approach? Describe the evidence to support this view.

3. What is the basis of Paivio’s Dual Coding Theory? Describe the evidence to support this view.

4. What are metrical and structural properties of cognitive maps? Describe the heuristics applied to cognitive maps.

5. What differences are their in male and female wayfinding?

6. What is eidetic memory?

7. Describe six mnemonic devices that can improve memory.

 


 

Imagery: mental representation of stimuli (objects, events) that are not physically present

 

What is the nature of the representation?

• analogical (“_________”)

• propositional (“___________”)

• multiple coding

 


 

Analog Coding

(Roger Shepard, Stephen Kosslyn)

 

Metaphor:

- imagery = perception

- images retain some sensory qualities; are pictorial

 

Generation: images reconstructed from ___ stores

Retention: images are maintained in ___

Inspection: generated images can be _______ by “mind’s eye”

Transformation: mental images can be manipulated like ____ objects

 

Evidence:

Shepard & Metzler (1971): ________

- same/different task using pairs of “3-D” objects:

 

3-D blocks

 same (rotation in picture-plane)

 same (rotation in depth)

 different (no rotation possible)

 

 

- RT to decide “same” is a ______ function of angle of rotation:

RT as a function of angle

- RT for rotation in depth comparable to RT for rotation in picture-plane

 

Kosslyn (1975): ____

- imagine a ______ next to (a) a fly or (b) an elephant

- participants asked “Does a rabbit have ears?”

- RT 211 ms longer when target was beside ______ animal; participants reported that the size of “imagined” rabbit was smaller

- possible confounding produced by ________ level

- imagine target beside (a) _____ fly or (b) ____ elephant

- longer RT when target beside larger animal

 

Kosslyn, Ball, & Reiser (1978): ________

- participants memorized map:

map of island

- task: scan from one location to another, and press a button when destination reached

- results:

 

RT as a function of distance

- time to scan between imagined objects correlates with ________ between those objects on a map

 

Kosslyn (1980): distance

- participants shown drawing:

image of boat

- visualized it from memory, and focused on one ___

- was a named component in the drawing?

e.g., “motor” or “porthole” or “anchor”

- named object farther from place of focus → ______ RTs

- lag time implied ____ of mental image

 

Roland & Friberg (1985): physiological evidence

- measured regional cerebral blood flow while participants:

• performed mental arithmetic

• thought of a musical jingle

• visually imaged a walk through their neighbourhood

- results: increased cerebral blood flow in visual cortex--only with _______ task

 


 

Propositional Coding

(Zenon Pylyshyn, 1973, 2006; Peter Slezak, 1995)

 

- uses metaphor of ________, not perception

- images are represented by abstract, symbolic, “descriptions” of visual scenes

 

- ___________: smallest piece of information that can be judged true or false

e.g., “The dog is brown.” has 1

“The small dog is brown.” has 2

 

- propositions formed by connections between nodes of a network:

propositional representation

 

- mind represents concepts; may form images as a __-_______

e.g., book represents information in words, which generate images when read

 

Evidence:

- certain operations possible for real images are not possible for mental images

e.g., ______ or negative images of faces (Phillips, 1972)

e.g., rotation of images (Slezak, 1991)

 

- images are limited

Nickerson & Adams (1979):

- showed 15 “_______”, including an unmodified one

- most people (84%) could not identify the real _____

- images must be lacking in details

 

- participants’ ____________ may be influencing results

• predictions of scanning time across island matched “mental scanning” (Mitchell & Richman, 1980)

• but this breaks down when predictions more difficult (scanning along a spiral vs. straight line)

 

- ____-_____ relationships: finding particular shapes in a whole figure → chance level (Reed, 1974)

 

- semantic (verbal) information may _______ recall of visual images

Carmichael, Hogan, & Walter (1932):

- name given to ambiguous figure affected remembering

 


 

Multiple Codes

 

Dual Coding Theory (Allan Paivio, 1986; 2006)

- developed as a general theory of cognition

 

Storage: two independent but interacting systems:

_______ system: stores images (“_______”); right hemisphere processing

______ system: stores linguistic information or verbal descriptions (“________”); left hemisphere processing

 

Processing: in one or both systems:

• pictures: image processing; may also be labelled (verbal processing)

• concrete words: verbal processing; image may also be formed

• abstract words: verbal processing only

 

Connections:

• a concept is _________ to other related concepts in the same system (associative connections), and the other system (referential connections)

• activating any one concept also leads to activation of closely related concepts

 

Pros & Cons:

☑ Paivio & Csapo (1969): experimental support

- stimuli: pictures, concrete words, and abstract words

- varied rate of presentation:

• fast = 5.3 items/s (limits participants to one code)

• slow = 2 items/s (opportunity for ____ codes)

- results on free recall task:

recall as a function of presentation rate

 

- two codes ________ likelihood of later retrieval

- imagen system superior to logogen system

 

☑ Kounios & Holcomb (1994): EEG evidence

- concrete words elicited greater activity than abstract words (dual coding)

- concrete words activated both hemispheres equally (dual coding)

- abstract words activated the left hemisphere more than the right (single code)

 

☒ criticism: there is no need for two representational systems; all memories are stored one way (______ ______ theory)

 

Can using multiple coding _________ with memory?

Schooler & Engstler-Schooler (1990):

- procedure: participants shown videotaped robbery (creates visual memory)

- task:

• _______ the robber

• ________ the robber

• do a series of math problems

- then given recognition memory test (pick robber out of line-up of 8 people)

- results:

 

Task:

Recognition:

  imagine

55%

  describe

15%

  math

42%

 

- verbal overshadowing effect: verbalizing previously seen visual stimuli __________ with the original visual memory

 


 

Cognitive Maps

 

Have both metrical and structural components

metrical: includes information about distances and directions; three types of knowledge:

- ________: information about particular features at a location

- _____-____: specific pathways for moving from one location to another

- ______: estimated distances between landmarks

 

structural: includes information about regions and clusters

Hirtle & Jonides (1985):

- distance between landmarks judged

- members of the same cluster judged to be closer than any member of another cluster

e.g., Is it farther to Chapters in St. Albert or 99 Ave./170 St.?

 

Milgram & Jodelet (1976):

- asked 215 Parisians to draw a map of the Seine river

- over 90% drew it __________ than it actually is

- cognitive maps do not always correspond to physical locations

 

Barbara Tversky (1981, 1993):

- when navigating space, people use __________: methods that sometimes lead to a correct solution, but often oversimplify reality

e.g., Which is farther north, Rome or Philadelphia?

 

_______ heuristic: greater number of landmarks on a route makes it seem longer

 

________ heuristic: representing shapes as more symmetrical than they actually are

 

_____-_____ bias: representing intersections as forming 90° angles more than the angles actually do

 

________ heuristic: representing slanted figures or boundaries as more vertical or horizontal then they actually are

 

_________ heuristic: representing geographical features as more lined up with each other than they really are

 

________-________ heuristic: representing relative positions of landmarks and boundaries by distorting cognitive maps to reflect conceptual knowledge, rather than actual spatial configurations

 

Why does our navigational fallibility persist?

Likely because we don’t often encounter ________ about our geographical or travel-time inaccuracy.

 

Wayfinding

 

Cornell, Sorenson, & Mio (2003):

- measured self-reports of “sense of direction” (SOD)

- also assessed wayfinding:

• pointing to nonvisible _________

• _________ a route with a detour

• devising a ________

• locate site within a building

- found small-moderate correlations between these and ___

• ______ for past performance → SOD

 

- compared genders:

• males predominantly used ______ knowledge: based on comparisons among landmarks; like bird’s eye view

• females relied on _____ knowledge: based on a series of directions; like “vectors”

- females rated their SOD as _____ than males, but no gender differences obtained in ______ wayfinding

- problems may arise if typical ____ is given route knowledge, or if typical ______ is survey knowledge

 


 

Eidetic Memory

 

- definition: detailed, vivid recollections of a complex visual scene; a.k.a. “____________ memory”

 

Haber & Haber (1964, 1988):

- tested elementary school age children, aged 7-12

- showed pictures on an easel for 30 s, then removed them and asked questions about them

- 8% of children performed significantly differently from the rest

- criteria for eidetic memory: images...

• must be reported

• must be positively coloured (not negative image)

• are projected onto space (not just “in the head”)

• described in the _______ tense

• associated with eye movements appropriate to the location of objects in the scene

- images lasted at least 40 s

- this ability is equally likely in males and females, but is less common in ______

 

Stromeyer & Psotka (1970):

- case study of eideteker named Elizabeth

- could reproduce a poem written in a foreign language that she did not understand, from bottom to top, as fast as she could write--even years later

- could fuse two-part random dot patterns, each containing _________ dots, presented 4 hours apart

- could also fuse two patterns presented a day apart into stereoscopic images

- however, no one else has passed such a test, Elizabeth refused to repeat any tests, and ended up ________ Stromeyer

 

Miller & Peacock (1982):

- compared eidetic 12-14 year old boys to control group

 

eidetic

control

recall of picture details:

6.3

4.9

dot fusion (number correct out of 18)

13

3

 

- eidetic more susceptible to ____________ from a second stimulus than controls

- eidetic memories lasted longer (25-180 s) than images of control group (0-13 s)

 

Conclusions:

- relatively rare ability to maintain vivid, detailed images; etiology unknown

- quantitatively and qualitatively _________ from non-eidetic memory

- not really “photographic memory”:

• recall far from _______

• memories ____ in a few minutes

• images easily disrupted by new visual stimulation

 


 

Mnemonic Devices

 

- definition: techniques to aid memory, often by visually associating to-be-remembered items with a known series of images

- in an anecdotal story, the poet Simonides of Ceos (c. 500 BC) was said to have escaped a collapsing feast hall; he later identified the victims by imagining where they were sitting

 

Kinds of mnemonics:

 

method of ____: associate to-be-recalled items with familiar locations (a “memory palace” or “Roman room”)

 

___ ____ system: associate items with “pegs”

e.g., 1 is a bun, 2 is a shoe, 3 is a tree, etc.

 

___ ____: connect sound of word with familiar word

e.g., pato (Spanish for “duck”) pronounced “pot-oh,” so picture a duck wearing a pot

 

____________: hierarchically, or story, or rhyme

e.g., chunking

 

_______: use first letter of each word to create pronounceable word

e.g. POLKA (=Pegword, etc...)

 

________: use phrase made with first letters

e.g., Pa Observed Lice Kissing Ants

 

Why do mnemonics work?

• provide structure for encoding and cues for retrieval

• apply multiple codes (verbal and imagery)

• form vivid, durable trace less subject to ____________