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University of Alberta

 

What is Quality?

Yonatan Reshef
School of Business
University of Alberta

A. Identify the quality attributes of the following:

1. A university course

2. A car

3. A trans-Atlantic flight

4. A visit to a fine-dining restaurant

5. Grocery shopping

B. Rank order these attributes according to their importance

C. Reduce these attributes to general dimensions of quality 

D. Define quality


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