- Create constancy of purpose
- Adopt the new philosophy
- Cease dependence on inspection to achieve
quality
- Cease doing business on the basis of price tag
alone
- Improve constantly and forever the system of production and service
- Institute training on the job
- Institute leadership
- Drive out fear so that everyone may work
effectively
- Break down barriers between departments.
- Eliminate slogans, exhortations and targets
- Eliminate numerical quotas
- Remove barriers to pride in workmanship
- Institute a program of self-improvement
- Take action to accomplish the transformation
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